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Google Update: 3 steps to get your website ready
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our...
View ArticleUX Design is More Concrete than You Think
So explain this fluffy idea of User-Experience(UX) to me… The basics of UX design is a big umbrella term that states how something is designed for the best experience for the user while using a...
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How a Good UI Design can Increase Conversion
A good product fulfils a client’s needs. An effective marketing campaign fulfils a client’s wants. A great, successful product makes your client buy the product, use it, and gets them addicted....
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Why You should Consider Video Marketing
When we talk about content marketing, many of us think about the print word- long form content and articles that people read and share, or share without reading. Many forget that video is a form of...
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15 Gamification Interfaces for Inspiration
Pixel Tie was recently working on a Gamification Interface for a client and we thought that we will share some of our initial researches for inspiration. The overall research includes gamification...
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Branding – Make or Break your business
Branding might be one of the most important aspects of any business, be it large or small, retail or B2B. Branding is not just an impressive and memorable logo, nor is it how many Facebook fans it...
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Is Ad-Blocking a Blessing In Disguise?
Ad-blocking isn’t new, but the topic gained prominence, or should I say exploded, with Apple’s release of its latest iOS9. The new OS brought along ad-blocking extensions to the Safari web browser and...
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The Story Behind Interfone’s New Branding
The Brief Interfone is a Singapore registered company that provides high-quality and cost-effective voice & data roaming solutions for the enterprise, corporate and traveller markets. With an...
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Treat User Experience as a Mindset, Not a Department
According to the definition by Nielsen Norman Group (a leading voice in user experience field), user experience is all aspects of the end-user’s interaction with the company, its services, and its...
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Data-Driven UX Design and Innovation
There are many convincing reasons for not basing design decisions on intuition, somebody’s opinion or personal experience – it is against the core principles of user-centred design and can lead to...
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Go beyond analytics – understand Why, not only What
Let’s say you have a website that works quite well for you, but nothing is perfect and you are aware that there is plenty of room for improvement in terms of user experience and your conversion rate....
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Pixels of the Month – May 2016
Digital never sleeps and our job includes a daily industry and technology watch to keep current, so we decided that we will post the ones we found the most interesting. This month our research brought...
View ArticleWhat do you do when business and user objectives don’t meet?
After being interviewed on this matter by whatuserdo, I thought I will extend my point. It is not a secret that (pretty much) every website or another digital product is created in order to achieve...
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Text Video – The Perfect Combination of News, Storytelling & Marketing
If you subscribe to the Facebook pages of SGAG, Tech In Asia and Coconuts Media, you might have noticed that they share something in common in the last few months. All of them have started offering...
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Excitement to Frustration – A Jetstar Customer’s Booking Journey
Most people would agree that providing a smooth and enjoyable user experience is something to always strive for, but examples of websites trying to meet some (often short-term) business objectives at...
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Not doing UX Research is Product Suicide
As part of our work at Pixel Tie, we frequently come across clients who are looking for User Experience(UX) consultancy. This may include designing a website, working on a mobile or web application...
View ArticleBehind-the-scenes: Designing an Infographic
All in a day’s work – our creative director designing an infographic for one of our clients. A couple of hours of work in 1 minute. The post Behind-the-scenes: Designing an Infographic appeared first...
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Why You should Consider Video Marketing
When we talk about content marketing, many of us think about the print word- long form content and articles that people read and share, or share without reading. Many forget that video is a form of...
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Is it time for a website revamp?
“My website looks outdated”“Our website has been hacked”“We need more pageviews on our site”“I can’t view my website properly on mobile” These are just some of the common reasons we hear when a client...
View ArticleDesigned by Pixel Tie, “My ActiveHealth” sets Gold Standard at the 7th Mob-Ex...
Back in 2017, Tagit, a mobile application development company, approached us to become their UX partner in the development of the latest health and fitness application for Sport SG. With “My...
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